Kelloggs reveals details of kelloggs powering play in association with the gaa

 Kilkenny hurling legend and father of four Henry Shefflin, and four-time All Star Donegal Gaelic footballer Karl Lacey were in Croke Park to launch Kellogg’s renewed sponsorship deal with the GAA Cúl Camps and reveal details of a pioneering new initiative ‘Kellogg’s Powering Play’.

 

‘Kellogg’s Powering Play’ is a fun game based nutritional workshop, developed in conjunction with the GAA, which will be piloted this summer at 14 Kellogg’s GAA Cúl Camps around the country. Delivered by trained GAA coaches and senior inter-county players, Powering Play is designed to teach children about powering their play through nutrition and eating well.

 

By communicating the workshop’s key messages through Gaelic football and hurling heroes, Kellogg’s and the GAA aim to empower children to make healthier decisions at mealtimes. Participating children will be armed with the nutritional knowledge that eating breakfast, a balanced and healthy diet and keeping hydrated will help them run faster, jump higher and essentially have more energy, and fun.

 

To celebrate the return of this year's Cúl Camps, Kellogg's is giving its breakfast fans the chance to win a GAA coaching clinic for their club with former Kilkenny hurler, Henry Shefflin or Donegal Gaelic footballer, Karl Lacey . To be in a chance to win, parents can log on to www.gaa.ie/kelloggsculcamps to book their child’s place and enter the special code found inside specially marked packs of Kellogg's Corn Flakes or Kellogg's Rice Krispies. Each child who attends a Kellogg’s GAA Cúl Camps in 2015 will receive free GAA gear, comprising of a jersey top, along with a new training top and back pack in county colours. Kellogg’s GAA Cúl Camps will take place nationwide throughout July and August.

 

Kellogg's GAA Cúl Camps provide boys and girls between the ages of 6 and 13 with an action-packed and fun-filled week of activity during the summer holidays which revolves around maximising enjoyment and sustaining participant involvement in Gaelic Games. Last year 89,126 children participated in 1050 camps across the country throughout July and August. For more information and to register for a camp visit www.gaa.ie/kelloggsculcamps.

 

The launch of ‘Powering Play’ coincides with new research* conducted by Kellogg’s which reveals Irish children don’t know the difference between mealtime food heroes and treat time rascals. One in four children (26.2%) surveyed believe that less healthy food such as cheese burgers gives them energy and makes them better at sport, while one in ten (10%) children admitted that eating healthy food and being active is only important because “my Mam or teacher tell me to”.

 

Digging into the nutritious stats, the Kellogg’s survey also found that children do not understand the difference between foods that are healthy and unhealthy. One in five children (20%) believe that dried fruit and nuts are unhealthy, while they also believe that other healthy options such as apples (12.1%) and tuna salad (8.6%) are unhealthy. More surprisingly, over one in five (21.1%) labelled chicken nuggets as healthy, with lollypops (13.4%), fast food and takeaways (12.2%), chips (10.5%), cheese burgers (9.6%), and pizza (8.7%) also featuring on the supposed healthy and nutritious list. The research also shows that almost half of children surveyed (47.2%) cannot name any vitamins or minerals and do not know what they are.

 

Commenting on the launch of ‘Kellogg’s Powering Play’, Laura Street, Kellogg’s nutritionist said: “The ‘Kellogg’s Powering Play’ module will teach children that a healthy balanced breakfast and diet can kick-start their day and fuel their morning, helping them to concentrate*, and giving them the energy to play all the Kellogg’s GAA Cúl Camp games. A massive 89% of the children surveyed play sport at least twice a week outside school and having a balanced diet, including breakfast, containing some carbohydrate such as a fortified grain based cereal with milk and a piece of fruit is ideal to fuel these activities.”

*to reference – Kellogg’s to provide

 

Páraic Duffy, GAA Director General added: “Our partnership with Kellogg’s, through our hugely successful Cúl Camps, has been mutually beneficial for both organisations and has helped our numbers to continue to grow. ‘Kellogg’s Powering Play’ is an excellent initiative that places a further emphasis on educating young people about the benefits of healthy eating and leading an active lifestyle. I wish everyone associated with it every success with its roll out.”