PwC All-Stars partnership celebrated at Croke Park
PwC's sponsorship of the PwC All-Stars was celebrated with an event at Croke Park yesterday.
The new partnership with the GAA and GPA was officially confirmed last Friday. Uachtarán Chumann Lúthcleas Gael Aogán Ó Fearghail, GPA Chief Executive Dermot Earley and Feargal O'Rourke, Managing Partner, PwC were joined by Galway's All Ireland winning hurling captain David Burke, Waterford hurling captain Kevin Moran and Kerry footballer Paul Geaney at today's event.
PwC Ireland are the title sponsor of the All-Star Awards programme. The partnership, a significant investment, is a four-year deal and includes exclusive branding rights of the Awards which will see the official name of the Awards move to The PwC All-Stars.
The partnership strengthens PwC’s support for Irish sport, celebrating excellence and recognising individual talent and will form a part of the professional services firm’s sponsorship portfolio.
The sponsorship encompasses the PwC All-Star awards ceremony which this year will take place in the Convention Centre, Dublin on Friday, 3rd November and the Player of the Month Awards from April to September for both footballers and hurlers which will now be called The PwC GAA/GPA Player of the Month.
As part of this sponsorship PwC will support the GAA and GPA in the development of the All- Stars by extending its expertise in consultancy - this activity will include technical and digital activation of the sponsorship.
Speaking at the announcement, Uachtarán Chumann Lúthcleas Gael Aogán Ó Fearghail said; "I am pleased to announce this partnership with PwC and acknowledge their support of our players in the past."
"The All-Stars is a prestigious, long standing awards scheme in the highest esteem by the players. We look forward to working with the GPA and PwC on the PwC All-Stars in the weeks, months and years ahead in honouring the best players in our games."
Feargal O'Rourke, Managing Partner, PwC, added: “We are delighted to announce our continued support of Gaelic games and, in particular, the recognition of young Irish talent. Developing talent and supporting others to grow and work in ways that bring out their best is paramount to the future success of our business.
“At PwC we want our people to fulfil their maximum potential and 'being the best that you can be' is very much at the core of our how we run our business and so we see the PwC All-Stars as a natural fit for us.
“We are proud to have several GAA players, including All-Stars Liam Rushe, Michael Quinlivan, Mattie Donnelly and Cian O’Sullivan come through our graduate programme to develop successful careers with PwC.
“We are very excited to come on board and look forward to celebrating the contribution of both the hurlers and footballers to the 2017 season at the All-Stars banquet in November.”
GPA Chief Executive Dermot Earley said: “We're delighted that PwC have strengthened their bond with the GAA and the GPA by investing in our flagship All-Star awards event for the next four years and we look forward to continuing our great partnership with them.
"Given their involvement with the GPA and their employment of a number of inter-county players, the All-Star awards and PwC are a great match. This is the highest profile event for our inter-county players and being an All-Star is a huge honour so it's only fitting that our sponsors reflect the scale of that distinction.”
The PwC All-Star Awards will be presented at a Gala Event at the Convention Centre Dublin on November 3, which will be broadcast live on RTÉ television. This year’s tour, involving the 2016 and 2017 hurling selections, will visit Singapore in December.
For all the latest PwC All-Stars news check out #PwCAllStars.