Paul Maher, of the Tote in Limerick Greyhound Stadium, helping customers to sign up to the Reward loyalty scheme launched by the Irish Greyhound Board

Limerick greyhound supporters sign up to loyalty scheme launched by the IGB

Published: Mon 12 Nov 2018, 9:15 AM

Last updated: Mon 12 Nov 2018, 9:17 AM

Limerick greyhound racing supporters are being rewarded with the launch of a new loyalty programme at Limerick Greyhound Stadium.

The programme, entitled ‘Reward’, was launched at the Dock Road venue on Thursday evening.

The scheme is being trialled in Limerick with the aim of being launched in all nine Irish Greyhound Board-operated stadiums nationwide.

Spectators who come through the turnstiles five times will get their sixth admission to a race night in Limerick free. The offer includes students and OAP’s.

Director of Events and Hospitality Services with the IGB, Philip Peake, said: “It’s fitting that the loyalty programme has been launched so quickly after a very successful night last Saturday with the Barking Buzz App Irish St Leger final. Close to 1,500 people came through the turnstiles that night. Many of these availed of the stadium’s top class food and hospitality packages and Tote facilities. We want to make sure that as many of them return as possible, particularly as we come up to our traditionally busy Christmas period. It’s important to us that we strengthen our positive customer experience while also showing customers it’s worthwhile to keep returning to Limerick Greyhound Stadium. 77% of the population are members of a loyalty programme of some sort and it’s important that the Irish Greyhound Board continues to build on the strong relationship it has with its customers.”

Customers in Limerick who wish to sign up on site will be able to do so for the next four Thursdays and Saturdays at Limerick Greyhound Stadium.