Denim Day for Dementia fundraiser

Online content creator, digital marketer and a mum of two, Dearbhla Toal from Belle Azzure, calls on people to get involved with the Alzheimer Society of Ireland (ASI)’s eighth annual Denim Day for Dementia fundraising campaign on Friday, February 28, and raise vital funds for dementia supports and services.

Dearbhla, the ASI‘s newest ambassador is asking everyone to come together and wear denim - at your school, office, creche, the choice is yours - to support the 64,000 people living with dementia and their families in Ireland.

The cause is very close to Dearbhla’s heart, making this campaign especially meaningful to her. She said: “There are over half a million people across the country whose families have been affected by dementia; it’s a reality that many of us will know someone living with this condition, or we will know their families.

“This figure is going to continue to rise into the future and that’s why I’m getting behind Denim Day for Dementia. The work the Alzheimer Society of Ireland does in supporting those living with the condition and their families is absolutely vital and fully deserving of all our efforts to back them in their incredible work - please sign up for Denim Day now on alzheimer.ie.”

The ASI needs to raise €4 million in 2025 to maintain much needed supports and services, including National Helpline, Day Care, Day Care at Home, Home Care, Family Carer Training, Social Clubs, and Alzheimer’s Cafes.

Nikki Keegan, Interim Head of Fundraising at The ASI, added: “I encourage anyone who can to thread themselves in denim and get together on the February 28 for people affected by dementia in Ireland.”

HOW TO TAKE PART

To get involved, members of the public are encouraged to order their free Denim Day for Dementia pack by registering online at www.alzheimer.ie or by contacting the ASI’s Fundraising Team at fundraising@alzheimer.ie or (01) 207 3800.