Biofreeze announced as Official Recovery Partner to Athletics Ireland

Olympian Sharlene Mawdsley has been appointed ambassador to Biofreeze who will support her in her ambition to represent Ireland at the 2024 Paris Games.

Biofreeze and Athletics Ireland have jointly announced a new three-year partnership that will see Biofreeze become the Official Recovery Partner to Athletics Ireland. Biofreeze is a brand owned by Reckitt. Biofreeze provides cold therapy pain relief for sore muscles, sore joints, backache and arthritis. It comes in a variety of formats such as spray, gels and roll-on and is available at pharmacies and retail outlets throughout Ireland.

The brand fit will be a great boost for Athletics Ireland in the run up to the Olympics.

Biofreeze will become title sponsor of several high-profile running events including the Biofreeze Great Ireland Run, The Biofreeze Irish Runner 5k (incorporating the National 5k Championships), The Biofreeze Irish Runner 5 Mile (incorporating the National 5 Mile Championships) and The Biofreeze Irish Runner 10 Mile (incorporating the National 10 Mile Championships). These events take place annually in the Phoenix Park and attract 18,000 runners from across the country.

Olympian Sharlene Mawdsley has been appointed ambassador to Biofreeze who will support her in her ambition to represent Ireland at the 2024 Paris Games.

Athletes taking part in these events should keep an eye out for the Biofreeze Zone before and after races where Biofreeze’s cold therapy pain relief formats will be available to ensure runners are ready to go the extra mile as well as providing effective pain relief once the race is complete.

Head of Marketing at Reckitt Charl Malan said: “With a huge year of athletics ahead, Biofreeze is delighted to come on board as an official partner to Athletics Ireland and to support Sharlene as she aims to secure her place in Paris this Summer. We’re looking forward to helping athletes of all ability to achieve their own personal goals, recover better and overcome the all too commonly experienced aches and pains that can get in the way.”

Athletics Ireland’s Marketing, Communication and Sponsorship Manager, Daragh Browne stated: “Everyone at Athletics Ireland is delighted to welcome Biofreeze on board as a partner for the next three years. It is a hugely exciting time for athletics in Ireland and we’re thrilled to be working with Biofreeze who support our vision to inspire the nation to be active, healthy and to perform through athletics.”

Key dates and locations to watch out for:

Biofreeze Great Ireland Run: April 14th – Phoenix Park

Biofreeze Irish Runner 5k: May 18th – Phoenix Park

Biofreeze Irish Runner 5 Mile: June 23rd – Phoenix Park

Biofereeze Irish Runner 10 Mile: July 21st – Phoenix Park

For more information about Athletics Ireland, visit www.athleticsireland.ie.

About Biofreeze

Biofreeze is a topical pain relief brand created to provide scientifically proven, cold therapy pain relief for sore muscles, sore joints, backache and arthritis. It is available in 3 different formats: gel, roll-on and spray and well-suited for application on small and large muscle areas and body parts such as the back, neck, knee, hand and ankle.

About Reckitt

Reckitt is more than a company. It’s a growing community of 40,000+ diverse, talented entrepreneurs – all driven to make the world a happier, healthier place. Drawing on each other’s skills and working together, we help make people feel better. Through research and development, we make better products that empower everyone to take their health into their own hands and homes.

We have made it our responsibility and purpose to help people live healthier lives. But health today is more than an absence of illness – being healthy also means being fit and happy. This means we need to consistently strive to be a better business. Socially, environmentally and financially, we act responsibly in all our markets. Our shared values tie every one of us together and unite us with a real sense of pride, so we deliver better products and sustainable results while making a positive social and environmental impact.