Targeting luxury travel business for Tipperary

Twelve tourism businesses from Ireland – including Cashel Palace Hotel – joined Tourism Ireland at the annual International Luxury Travel Market (ILTM) North America.

ILTM North America is an invitation-only event for the global luxury travel industry – attracting around 360 influential travel agents and decision-makers who design unique, luxury travel itineraries for their high net-worth international clients. Luxury travel editors and journalists from international publications are also in attendance.

The four-day event involves a programme of bespoke one-to-one appointments and networking sessions and is an excellent opportunity for the tourism businesses from Ireland to meet, and do business with, the influential travel agents and journalists. Around 650 commercial meetings were conducted by the tourism businesses from Ireland at the event.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Our participation at this year’s ILTM North America is an excellent opportunity to showcase the superb luxury tourism offering right around Ireland – from our boutique hotels, castles and luxury resorts to our rich culture and heritage and not forgetting our world-class golf and superb culinary scene.

“The format of one-to-one appointments provides an excellent opportunity for our partners from Ireland to network and do business with new and established luxury travel buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2025 when recommending destinations to their clients.”